B2B Exchanges- By Arthur B. Sculley & W. William A. Woods
In B2B Exchanges, the authors analyze the nature of the revolution that is occurring in 'Business-to-Business' (B2B) transactions as a result of the recent acceptance of the Internet by corporations. The book makes the startling claim that 'the Internet changes everything in B2B' and that most corporations will have to reinvent themselves over the next five years to remain competitive in the new economy. B2B exchanges, which are developing at Internet speed, are catalysts for this change and represent a tectonic shift in the way that business buy and sell from each other. The authors explain the development of these new exchanges and why such exchanges are the Killer Application in the B2B Internet Revolution.