Satisfaction- By Chris Denove and James D Power IV

Satisfaction- By Chris Denove and James D Power IV

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For nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really want. Now two of the company's senior executives, Chris Denove and James D. Power IV, unlock the vault on decades of closely guarded research data and insights previously available only to the firm's clients.

This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consistently high customer satisfaction and translating it into profitable growth. It will teach you, for instance, how to:
-Understand the financial link between satisfaction and profits
-Turn customers who are simply satisfied into vocal advocates
- Empower frontline employees to do the right thing
- Use problem resolution as an opportunity to make new fans 

Hardcover/Very Good